A while back, a survey of Americans and Candians suggested that wireless services would be one of the last things to go when choosing what they are willing to sacrifice.
Only home Internet services and movie rents ranked higher than wireless services. Do you find that surprising? Not at all. Our society is simply adapting to new technologies and taking advantage of the freedom affording in not having to be tethered to a landline or Wi-Fi access point.
Macsimum News relayed a report from Strategy Analytics that wireless growth will gain at a rate of 3.9% in 2009, albeit down from 7.5% in 2008.
For wireless providers to entice subscribers into keep or signing up services, SA suggested wireless providers must simple give mobile users more bang for their buck. A few things come to mind without forcing providers into revamping their business model: better network coverage and increase data speed.
Both ATT and Verizon report their healthy growth in wireless data revenue. In 2009, this trend is likely to continue and it makes sense for the wireless providers to continue to invest in this area and provide additional incentives than what they already have.
I'm sure these guys know mobile users are more likely to give up their landlines and premium televisions before they part with their iPhones or Blackberries. But it doesn't meant that when the contract is up, they won't look else where for better deals.
In fact, sweetening the deal can only go so far. I would go further and try to see if I can lock up users when their contracts are nearly up before they're up and they can start looking else where for deals.
Via Macsimum News