Kindle 2: It's Here!

Is this the Kindle revision you're waiting for? Same price. Same size. But 25% longer battery life?

Well, not quite. $360. That's still quite expensive for an one-trick dog or horse. Still, it has some improvements that will likely get some of those well-do-to folks off the fence and into getting one.

I'll say this though. If and when Amazon does make Kindle reading library available for the iPhone, Blackberries, Android, Windows, and others, I might get it after another price drop. I think I speak for a lot of mobile warriors that we do read despite what Steve Jobs say but a $350 dedicated reader just isn't something to get excited about.

Amazon, make it $99. Provide a discount like what you do with Audible.com when you sign up for a year's worth of books. Something along that line would get the Kindle sales pumping. Readers will like it. Publishers will love it. And you can reach that $2 billion revenue projection and help those Wall Street analysts who love shooting in the dark look good for once.

Think about it, Jeff.

For today's live blog, news, and analysis on the exciting unveiling of Kindle 2, please visit mobile digerati for aggregate of Kindle-related posts and today's other mobile news.

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