I've got three different Audible.com accounts. Essentially, if I sign up with Audible for a year, I got a $100 credit towards any MP3 player I wanted from Amazon. So can Amazon or Barnes and Noble essentially do the same thing with ebooks?
Subscriptions. If publishers can be persuaded to offer books at a lower price in exchange for volume or a promise of minimum cut, it is possible for ebookstores to offer subscriptions to books much like Audible is doing and give users a discount on compatible readers.
And with pricing dropping due to competing readers and stores, i wouldn't be surprised that prices may drop to $99 for the WiFi-only Kindle or Nook in 2011.
Bundles. An alternative for attracting readers may be to bundle books based on authors or series.
For instance, buy the whole Ender series, the buyer can knock off $25 of the Nook. Will this work? If SciFi doesn't fancy the reader, maybe the whole Jack Ryan series will get you $50 off a Kindle.
For years, game console makers, Microsoft, Nintendo, and Sony, have bundled hardware with selected accessories and games or services. Therefore, publishers of literatures like their video game counterparts would, should, be open to such an arrangement.
As booksellers, Amazon, Borders, and BN should do whatever is necessary to embrace the new ebook market. There is still a lot of growing to do. That means mistakes but it also would mean opportunities to experiment with new business models.
If you are offered a discounted or free reader from ebook sellers but in exchange, you have to buy books you're going to buy anyway, why not take it?
-- Post From My iPad