Amazon Giving Prime Users Free Unlimited Streaming

If this is true, I'm back on being an Amazon Prime user. According to some reports, Amazon Prime users are seeing options to have Video On Demand streaming of movies for free.

While this isn't totally confirmed nor has Amazon made an official statement on this matter, there is a lot of benefits for Amazon in this regard. Obviously, users will get more bang for its dollars should Amazon continue its march into online content.

Could this be the beginning of a new arms race in online video streaming?

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