I'm from UCLA and I hate USC. With a passion. I dislike everything about them. Particularly how they cheat in sports. And we are a better school. Obviously, this is the duty of every Bruin just as it is the duty of every Trojan to show disdain for all that is Westwood. At the end of the day, we're all Americans and it's mostly in good fun.
I have seen this behavior with fanboys from Apple, Google, Microsoft, and RIM. This is particularly true when it comes to the blogging community. Some of it are in good fun but mostly, it's not. It reminds me very much of the GOP versus Democrats. However, I did not expect this bantering to extend to regular mobile warriors.
And this is especially evident in the harsh treatment of iOS users against Android users over the Instagram app. Seriously, some of the comments are just down right nasty (and funny).
I'll leave to them to you over at Cult of Mac and Phandroid.
It's just so interesting that regular users who I never suspected would care about the mobile war seems to regularly fight it out on social media and just about everywhere else as well.