Okay, some of you are probably perplexed why I'm declaring Instagram a failure. Well, it's not. Not yet. However, the buyout by Facebook itself is a failure. And I'm confident that Yahoo's CEO, Marissa Mayer, will make a good thing of it.
First, she's not reactionary. Not like Facebook's Mark Zuckerberg. While, Zucker and Facebook has a singular mission in eroding privacy of its users in order to continue to sell them to advertisers and third parties, Yahoo has a plan for Tumblr which should be made apparently soon enough.
Second, Tumblr buyout isn't like previous Yahoo buyouts like those in the dotcom era. Again, there's a plan there that Yahoo will implement with Tumblr.
Third, Yahoo has Facebook to thank for its public debacles. Time and time again, Facebook's attempt to change terms on the fly, whether it's privacy or content ownership, Yahoo should keep things the same. At least for a long while.
And lastly, while Instagram really has no business model other than to eventually introduce paid filters, messaging, or even advertising, Tumblr's former owners were not keen on advertising and had a laser focus on the end user experience. Should they stick aroung, that should continue for a while.
So, if you're a Tumblr user, fret not. Not for a long while. And in face, with Yahoo's resources, Tumblr's team of developers could make the product even better. You certainly have not seen that with Instagram.