Samsung's Problem Is Not Android's or Google's Problems

Source:  Forbes.

Samsung is not doing well.  It has not done well since the Galaxy S5.  But to put things in perspective, most mobile companies other than Apple would love to be in Samsung's position.  Who would not want to make billions a quarter instead of losses or simply breaking even?  Still, it is what it is and Samsung's flagship devices are not doing it for the Korean tech giant. 

On the high-end it's being hit hard by Apple's iPhone 6 and 6 Plus and getting creamed by Chinese brands and other similiarly featured and priced Android devices on the mid to low end segment of the mobile market. 

Some would go as far as to say that this on the whole is an Android issue.  I respectfully disagree.  Android is doing just fine if you're on Google's pure OS - Nexus continues to lead the way, if not in sales, in demonstrating just what Android is truly meant.  Sure, it's fully featured with Google apps but that is what Android is.  For others who use Android and add their own apps like Samsung, they simply are not adding anything that the rest of the market isn't doing.

Sure, there is Samsung's own mobile wallet but it is not doing or offering anything that is not already available with Google Wallet. And between the two wallets, which will you be more likely to use?  The native Google option or the one Samsung bought to compete with Apple Pay that Samsung did not develop or think through thoroughly to differentiate. 

Samsung and other Android device maekers' problem is the "me, too" syndrome.  And this is the perfect time for Google to go hard with the Nexus brand just as it is launching its own wireless service here in the United States.  It proves that innovation is alive and well on the Android ecosystem, provided that you're in the Nexus ecosystem. 

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