Tuesday, July 28, 2009

BN To Offer Free Wi-Fi Access

There was a time when folks were saying that brick-and-mortars were dead because of the competitive pressures brought on by the dotcoms.  

This is one example of one of many that is adapting and fighting back and it involves wireless tech.  Barnes and Noble, BN, is now offering free Wi-Fi access at all its book stores in a deal signed with ATT.  This an an effort in bring added attention to its new ebook initiative.  

So that leave you, Borders with your locked T-Mobile access points.  Needless to say, this is a great beginning for wireless anywhere.  Borders will have no choice but to follow as will local and chained coffee shops if they want to drive traffic to their stores.  

Just a plug for Wi-Fi and ebooks a bit.  BN doesn't have a physical challenger to the Kindle yet but ebooks are available on PC, Macs, iPhones and iPod Touches, and other mobile phones.  Also, if you have an iPhone or get your broadband at home from ATT, you automatically have access to ATT's managed Wi-Fi network (finally something positive to say about Ma Bell).

No comments:

Apple Should Prepare to Leave China (There Is Still Time To Execute Such A Plan)

At first glance, you might think that the title of this article is a clickbait considering that China is the second biggest economy in the w...