In the past, each release from Palm fixes the link between Pre and Apple's iTunes. It has been an ongoing battle between Apple and Palm, similar to the war between Apple and the innovative Apple community that unlocks/jailbreaks the iPhone and iPod Touch. But with the latest update, the iTunes link with Pre was not restored.
Perhaps this has to do with the fact that Palm lost to Apple when they both went in front of the USB Implementers Forum earlier in the fall. Personally, why Palm did this was just stupid and out of character. Well, perhaps, it did something that Palm needed but may no longer.
Palm knew it was never going to be allowed by Apple to hook the Pre into iTunes indefinitely and while these battles are cute, it could undercut WebOS with customers in the long-run.
So, Palm will need its own solution. And it needs it badly. Ask my fellow Android users and developers and they'll tell you they wish Google has some sort of solution to Apple's iTunes for synching and delivery of contents. So, don't be surprised to see the Palm Desktop resurrection for the WebOS. And there's what they can do to really stick it to Apple:
- Bring a bit of WebOS to PD (Palm Desktop).
- Integration with Amazon's store to challenge iTunes. Maybe Amazon will even give Palm a piece of the action.
- Offer tie-ins for other devices like Android, not just WebOS. This isn't as insane as it seems. Palm and Google have a tight relationship with the Pre. Plus, it'll make other folks thinking about WebOS and it's superior interface to Android.
- Offer Google apps via a built-in browser. Well, Palm can base PD off Webkit if it wants just as WebOS' browser is based on.
- Offer desktop access to Palm's app store. More than just buy apps, let folks use PD to use the apps. Last I checked, Apple isn't doing this at all or even thinking about it.
- Facebook, Twitter, Myspace - let folks access updates into PD as well.
- Open it even to iPhone and iPod Touch users. Seriously open it up.
Essentially, make PD the one-stop access to for Palm, Android, WM, Symbian, and Blackberry users to access their contacts and social updates. With what I'm thinking, Palm can just ahead of the game and really give Apple a run for the money.