I think this is one of the best moves aside from Ronnie and Company keepin up with the times by constantly updating their menu.
Think about it. Now, the fast food joint gives the youths another reason to come to the restaurant. Why is this important?
The iPod Touch is considered to be Apple's Trojan horse as the Touch's increasing youth-oriented marketshare gives Apple a firm foothold in tomorrow's iPhone market.
Like the Touch, McDonald's free wi-fi is the restaurant's play to instill in the mind of the youth that it offers more than a high sodium diet.
As a matter of fact, it would make sense for McDonald to offer special entertainment or tech deals over time to engage this savy and hip market. A tie-up with a cool company like Google or Apple can help things a long the way. Maybe a Google deal will also help give Android a way to the youth market.
Regardless of whether Ronald McDonald makes a deal or not, Wi-Fi gives customers another whole reason to visit.
Sent from my iSlate (from the not too distant future)
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