Sunday, May 23, 2010

Open War: Apple & Google Puts On War Paint

At Google's I/O conference last week, there was no longer any doubt that open hostilities has broken out between the two friends that many, including myself, thought would last long enough to see them take down Microsoft or create a duopoly that controls mobile and the Internet.

Well, control for the Internet and mobile continues but now it's a free for all.  Google versus Apple, and a diminished if not resilient Microsoft.  What does this mean for us?  Great things.  That's what.

As a long time Apple fan, I enjoy the resurgence in the last decade and Apple has shown no signs of slowing down.  Why is that?  Google.  Google's youthful energy has intensify the pace of innovation.  Because of that, I'm also a Google fan.  I like the vision they have for the future.

Seriously, the pace of Android development is incredible.  There is a case that Android was simply trying to catching up to the iPhone.  And as an user of both platforms, Android has made up on a lot of grounds on the iPhone and surpassed the rest of the field. Who's ahead?  I'm going to hold off on any judgement until Android 2.2 and iPhone 4.0 is out on the market.

Apple does off many things that some companies will never be able to duplicate and the iPhone-iTunes-App Store juggernaut I'm not sure Google will be able to duplicate.  On the other hand, Android does offer a level of openness that Steve Jobs will never allow for the iPhone.  As for the rest of the features that the iPhone and Android share, it is a matter of implementation and personal preference.

So war has broken out big time.  Google has telling loyalists that they don't want one man, one company in charge of the Internet or the future.  This harkened back to the famed 1984 ad from Apple when they introduced the Mac.

Apple will respond in mind.  I can't wait for that.  As a mobile fan and Apple/Google fanboy, it doesn't get any better than this.  Here are some videos I found that was put together by All Things Digital's blog that featured clips from the Google I/O and Apple related videos that pertained to the 1984 ad and visions of the Internet.

More at All Things Digital

Note: Also related is Wired's post about mobile advertising domination by Apple and Google.

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