Apple has more than 70% of the MP3 market. And it did it by radically changing how we buy and listen to music. So can Apple do the same with the iOS in the smartphone market as well as the tablet market? Forget about 70%. I am simply talking about half of the mobile market.
To do that, Apple would have to radically change how we consume content and buy into the while iTunes-iOS ecosystem. And I get the feeling that Apple has a long-term plan to do just that.
Unlike it's competitors who are playing catchup, Apple has a vision that it is trying to carry out.
By creating a means in which we mobile users can easily access information, media, and become a part of a larger mobile and social network, Apple would make its products and services indispensable.
Doing so would mean changing the rules and force its competitors to play by them. Moving the goal line and taking away the ball is what Apple plans on doing.
The CES this week will clearly show if anyone out there is up for the challenge of providing not just an alternative to Apple but give users a compelling choice.
I just don't see that happening. What I see is Apple marching towards dominating the smartphone and tablet markets.
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