Sunday, February 6, 2011

Xoom Superbowl Commercial - Good Enough To Turn Heads And Stop the iPad?

For those of us watching the on-going Superbowl game between the Pittsburg Steelers and the Green Bay Packers, we got to watch the Xoom commercial in full.

The statement being made is that 2011 is not 1984, an unmistakable reference to the iconic 1984 Superbowl commercial from Apple introducing the Macintosh. We received sneak peaks throughout the week and we finally saw it in full.

Here it is again or if you're seeing this the first time, I wonder if you think it was effective.

I like it and maybe I'm biased. I think the Xoom is a worth tablet to highlight the coming out party for Android 3, Honeycomb.

However, outside of mobile fans, I don't know if it will be remembered in any way by regular viewers. We saw no demonstration of features like Apple did with the iPad. We saw nothing in way of production that was iconic and it definitely did not rank near the top as best Superbowl commercials.

I thought the website address was hard to read and was not on the screen very long.

At the end of the day, was it effective enough to turn heads and get people to consider the Xoom over the iPad?

No. For the Xoom's sake, Motorola should do the right thing and copy Apple's approach to the iOS devices. Show buyers its strengths and why we should get the Xoom.

Maybe if not Motorola, Google should spend some of its changes and promote Honeycomb on the airwaves.

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