Sunday, March 20, 2011

Sprint Might be Winner If ATT Occupation of T-Mobile

If you didn't already know by now, ATT made a surprised bid to gobble up T-Mobile for $39 billion. And after a couple for bloggers, tech pundits, and myself to digest all the information, here is where many stand.

Regulators will have to look at this very carefully. Competitors will make demands. Politicians will chime in with their usual buffoon-ish manners. Consumer advocates will have their day that is like going to be ignored.

Right now, the meat is fresh and bloody and everyone will wait a piece of this in the morning. Dozens of blog posts and online newspaper articles have already been written about this.

And Sprint had already had its say. But let me offer this opinion about the deal with respect to Sprint.

Earlier, as I sat thinking about this, I said to myself that if ATT takes away from me the better deals and options that T-Mobile now has, regardless of whether I am taking advantage of it or not, I'll head on over to Sprint.

So there. If ATT does bungle this deal by alienating current T-Mobile customers like myself who have been happy with things the way they are, we will head on over to the no. 3 mobile provider who offers WiMax and competitive plans/options.

In the end, Sprint may benefit to some extent. Sprint has to continue to be aggressive and now may be a great time for it to launch an offensive campaign for the hearts and minds of confused (betrayed) T-Mobile subscribers.

However, keep in mind that no one knows just how this deal, when and not if it will go through, is going to look like when it is finally wrapped up. Though I am not hopeful, one such as myself hopes that T-Mobile will have a better influence on ATT and not all the bad things and worst case scenarios will come to pass.

More important than regulators, it will be the bloggers with legions of readers who can shape how this deal takes place. And we will work hard to make sure that if politicians allow themselves to be bought and a bigger badder ATT is looking out to screw more users, we will point to other options as best as we can.

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