I hope that whatever Comedy Central and Twitter has cooking up for us via hastag #ComedyFest doesn't get me fired if I laugh out loud too much at work. But there's a danger in that so I warn all my readers.
Comedy Central has partnered with Twitter using the customary 140-character tweets along with Vine's 6 second video to send out jokes and videos.
Folks, this is some clever use of social media.
We already know the popularity of Twitter as a means to send out information and forment revolutions but for this level of partnership, it could lead to greater engagement that has not been seen before.
Right now, for a movie or television show, producers, directors, actors, and the studios involved would be engaging users on Twitter, Google+, and that other privacy-killing thing (starts with a F) to drum up publicity with leaks, pictures, videos, and direction communication with users.
Official unveiling will happen tomorrow and start on April 29th.
Looking forward to this.