Wednesday, May 15, 2013

Social: Abercrombie & Fitch Targeted For Not Making Certain Size Clothes - Doubt It's A Good Use of Social Media Campaigns

Source:  Yahoo.

So, if a company decides to make clothing for kids but not adults, it’s fine.  And if an adult is small enough to fit in those same clothes, that is fine too.  However, can one fault this company for not making bigger sizes for bigger people?

Well, apparently, you can.  It’s America, right?  You’re allowed to protest whatever you like.  And folks are.

Apparently, Abercrombie & Fitch doesn’t make clothes for size 14 and up.  Apparently, some stores like the flagship one in NYC doesn’t even go beyond size 10.

In fact, AF CEO has affirmed in an interview that they’re very selective about what they make and who and fit in them.

It is an image decision and a business one.

Is this worth organizing social media campaigns against?  Again, it’s a free country and people can do whatever they want, including shopping elsewhere for clothes that fit them and boycotting others.

In this case, I get the feeling that AF probably doesn’t care too much and it may even enhance their image in the eyes of the youth.

Ordinarily, I don't care about fashion but the speed of this issue being picked up in social media is very interesting.  I'm curious to see where to ends up.

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