For some reason, this is very different. This is a very different beast up at Cupertino. Maybe it's because there is no Steve. But it's more.
Just a few quick notes here:
- Phandroid wondered if the $99 iPhone 3G was an attempt to clear out the stock. No. It's not. I've wondered about that myself but this is Apple going for the kill. The iPhone is the one to beat. And here's what amazing about the competition (except maybe Android): they're trying to beat the iPhone with smartphones. Folks, the iPhone and iPod Touch are a part of mobile computing platform (iTablet will be too when it's finally released). The iPhone just happens to be a handheld computer that makes phone calls.
- Moving the 13" Macbooks up to the Pro league. It's been talked about as a mini Pro but who would have thought that Apple would give the unibody Macbooks the pro designation. Apple is gearing the Macbook Pros for the corporate market. Don't ever say that Apple doesn't have a corporate business plan. This is it.
- And speaking of the business plan from Apple, Snow Leopard (which I'll call SL) coming in at $29 when Microsoft will likely charge hundreds. Look for PC and Mac commercials driving this point home to users and businesses.
- SL with Exchange support - good biz plan even if you have to sleep with the enemy. Business is business. Now about the other optimization such as getting back 6GB of hard drive space after installing SL, multi-core CPU optimization, and using the GPL to help along with traditional computing tasks are just the thing that Apple can lay claim to its base and switchers.
- Price drops on the Apple portable lines. Maybe it's the economy but Apple has said that it will offer no umbrella room for which its competitors can compete. When that statement was made a few financial quarters ago, I thought Apple execs were only talking about the iPhone. They meant the Macs in the PC market as well.
- The refreshed iPhone 3G S and the current iPhone 3G along with the features from iPhone 3.0. Let's be honest. Apple has just caught up with the folks who think of themselves as iPhone competitors with features such as cut/copy/paste. Pre has it (beating Apple by a couple of weeks), Blackberries, WM devices, and Android has it. Now Apple has it. I can think of a few other features that Apple had been playing catch up but Apple has caught up in that sense. However, iPhone 3.0, multi-touch, 50K of apps in the store, the elegant hardware designs, prices really has these competitors in a bind. We'll get into how Apple has really put a hurt on the market and analyze its main competitors' technology, positions in the market, and how they can try to deal with the new iPhones. Seriously, does anyone see a 32GB competitor on the market?
So just a few thoughts. Please come back later tonight and the next few days after we've had a chance to catch our collective breathes and see where things stand with Apple's mobile offerings. One thought I want to leave you with before this post ends.
iPod Touch. What will Apple do to keep folks coming back to the Touch? How will Apple put even more distance between the Touch and the Zune HD that will certainly gain a lot of media and blog attention?
Note: This was a longer WWDC keynote than ones in the past or the Macworld keynotes. After the endless demos, I thought to myself "this is it. No new iPhone hardware announcement today".
Another Note: I like to think that Apple has continue its tradition of bring out hardware when it thinks it is ready. Obviously, the iPhone 3G S is ready for prime time but you have to wonder if the Pre has anything to do with this. Past iPhone releases took place at the end of June or early July. June 19th is less than two weeks ahead of schedule but still...I wonder...well, competition is good I suppose.
Third Note: Make your coffee or hot chocolate. Pull up the blanket (it's cold tonight, that's why) and enjoy the video of WWDC keynote 2009 courtesy of Apple.