The Swiss watchmakers are not just rolling over for the potential Apple Watch jugganaut. In fact, Swatch among others will debut smart watches at Baselworld next month, weeks after Apple's March 9th event. It'll be interesting to see if Apple Watch lives up to hype and whether Apple has a couple of more surprises up its sleeve.
Then the tech and watch world will have to see if the traditional watchmakers have what it takes to upstage Apple.
Designs and features aside, there is one very important aspect with Apple and non-Apple watches: only the Apple Watch has full integration with Apple's ecosystem and iOS devices. Furthermore, Android watches have full integration with most Android devices but not necessarily all. It'll be interesting to see what a Swatch smart phone will feature and how it'll work along side a smartphone market dominated by Android and iOS.
One very important thing to consider here. The Apple Watch will compete in the mid to high end segment of the wearable tech. And with the iPhone 6 and 6 Plus dominating the high-end market, it stands to reason that many of the watch makers will try to compete with Apple Watch there as well. With Apple's closed ecosystem, will iPhone owners have uses for non-Apple Watches?
Alternatively, these high-end smart watches will end up competing for high-end Android users which Samsung, LG, and Motorola will try to integrate their watches with their phones. So where does that really leave these traditional watchmakers?