Monday, February 7, 2011

Apple’s in-app purchase policy – Some Clarity, Please

I don't mind Apple jerking publishers around because that's what Apple does, for better or worse.  But in light of the recent follow-through on enforcing guidelines in the app store policy, there is still a lot of uncertainty.

I understand why Apple needs to do that.  One, they aren't ready to talk about it yet.  In fact, at the unveiling of "The Daily", Apple has said we'll hear from them rather quickly.  

Second, tipping its hands prematurely isn't good for business and it's never been Apple's policy to do that.  The few times I remember when Apple spoke before it was ready were disastrous.  

Having said that, I hope Apple will clear things up for publishers sooner rather than later.  As customers, it helps to know what we are buying into or know what to avoid.

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