Sunday, February 27, 2011

Seniors and Mobile- Make It Easy To Use And They Will Come

I was pretty elated when I saw her eyes lit up on how easy it was for her to send emails, initiate video chats, and, of course, advance through the early stages of Angry Birds.

All this was done on the iPhone. And yeah, the iPhone is legendary for its ease of use. The simplistic UI just works.

I think the folks, like my mom, aunts and uncles, are an unserved population in the mobile market. I would like to see Google and HP examine their OS and products and honestly see how they fit in for the boomers.

And despite the global economy in the pits, this group have quite a bit of money.

My mom had even using her iPhone for years and iPad for almost a year now. She used it for just about everything she previously needed a PC for. And she never goes anywhere without one or more of her iOS devices.

And more and more, I see folks with smart phones. No, let me correct that. I see more of them with iPhones and anyone else who want to get in on it, they need to go back to the drawing board and rethink their whole strategy.

Right now, Blackberry OS is not even close to being user friendly in general. Android is subject to carrier and developer changes and I don't see anything on the market that is good for seniors. Nor is Windows Phone 7 or Web OS. The iOS's icon based UI and sliding menus work.

Note: Once the new iPhone 5 is out on other networks, I will be moving my mom and her friends away from ATT. They are just not consumer friendly.

-- Post From My iPad

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