Wednesday, July 27, 2011

State of the Tablet Market (Mashable)

Mashable has a post that gives a very good state of the ereader and tablet market.  It's a recommended read for all mobile fans.  It doesn't get into what is being sold and which mobile platform has the pole position in the market.  What it does is provide concise information on who is buying the tablets and how they are using them.

I've highlighted some information from the post but I've left the bulk of information from the post for you to read when you click through.  Here are some interesting information I like to share with you.  I've focused mostly on the tablet.  To me the ereader is a device fit for one thing.  Reading. 

  • In 2010, 10.3 million tablets sold, 6.7 million ereaders sold.
  • Household with $150K is twice as likely to own a tablet
  • Household with children, 12% already own tablets
  • Growth of single function devices like the ereaders will slow as tablet sales pick up steam and acceptance among consumers.
This last point explains a lot of chatter about Amazon's Kindle tablet and why even before the iPad debuted last year, I predicted Amazon will have to release a multi-function Kindle.

And what are we using our tablets for?  Here are the top five things people use a tablet for:

  • Browing the Web
  • Viewing photos
  • Emailing
  • Playing games
  • Watching video
As you can clearly see, people are using their tablet mostly to consume contents.  While many of us mobile fans see an even greater role for the tablet in our lives at school, work, and the home, that day is not here yet.  The iPad came out only 15 months ago and tablet makers are still learning about the possibilities the tablet presents as a utility.  

I like to see this issue visited each year to help us see the evolution of the tablet and the changes as it relates to how we use it. Right this moment, the tablet market is basically the iPad.  As more Android tablets and Windows 8 tablets next year enter the market, we can see a whole different shift in the marketplace  One that we might not recognize.  And that is a good thing.

Source: Mashable

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