Turns out that the Kindle tablet from Amazon that will be introduced this fall is called the "Fire". Not sure why they settled on that name. And it could be the iPad competitor that folks outside of Steve Jobs' reality distortion field are hoping for
However, even for most folks outside of this RDF, most people are still to pick up the iPad 2 as their default tablet.
What's interesting about Amazon's in an unique position to challenge Apple: it has its own music, video, and ebook store, something that Google and its Android allies do not have. It's something that HP and RIM do not have.
Also, from Techcrunch, the price is figured to be $300, which is very decent considering the specs that they've listed.