Microsoft just announced a deal with a variety of media companies and providers to push content on the Xbox Live. So, yeah, once I get a TV, I could be looking at buying an Xbox as well.
It's like Gigaom said, companies are realizing that they need to provide content and access in ways that they haven't been used to. And provide means for users to view those content wherever they are.
And even if you're not an Xbox or Microsoft fan, you have to get excited about this. This really socks the likes of Apple, Google, and Netflix where it hurt. And to fight back, anyone else competing with Microsoft has to make similar deals or find other ways to compete.
We're looking at BBC, HBO, WB, Fox, Bravo, and Syfy to name a few. There are even other international channels as well.
I'm sure this is just the start and we all look forward to a more open access to content, not to mention, more cord cutting if Microsoft brings all this to Windows Phone.