This is one of those things that came out of the left field. Far, far left field. Apple is allowing a gaming developer that many Mac gamers should be familiar with, Big Fish Games, to utilize the subscription model that Apple developed for magazines and periodicals and let users subscribe to play games on a monthly basis.
Terrific deal? You'll have to be the judge of that. However, it is just another mobile innovation that we like to see. Don't be surprised if this feature is adopted for other uses as well and not just gaming.
I reckon it's possible for studios to release sets of video in a similar fashion. Take SyFy. They can release an app just for science fiction fans to indulge themselves with content from the network and other materials.
After all, multimedia does mean multimedia. And for any developer or studio out there looking for additional revenues, well, this could be it. Google, Microsoft, or even Facebook could be doing something similar.
And it doesn't have to be just for handsets like the iPhone. This subscription model for gaming can be extended to tablets (iPad) and onto the PC as well. Facebook could be a great platform for just such a service to be launched. Movies, TV shows, games, ebooks, etc. are just the beginning.
It is something for you? Personally, I tend to buy games and only games that I like with replay value. However, to entice users to sign up, BFG can offer added value for some games like new levels. Angry Bird would be a perfect game just for something like this.
Source: Bloomberg via Cult of Mac