Apple Products: Mostly Mobile And Recession Proof

Today's jobs report was subpar and had the stock market been opened today, I'm sure there would have been a three-digit sell-off on the DOW.  Still, today's economy,while still in a slow recovery mode, is off life-support from when it was in 2008.  Apple was still under Steve Jobs and he vowed that Apple would innovate its way out of the recession.  No doubt Tim Cook would do the same.  

Should we go through another slowdown (very likely due to EU contagion), Apple's stock could be just as safe as US bonds.  Demand for Apple products are still strong.  So strong in fact that Apple is building a second Rome store in Italy, an EU country is could be counted as one of the likely to default.  

This isn't a stock post for Apple's finances.  Rather, we are wondering what it is about Apple products that make them so sought after even during the Great Recession and continues to sell in record amounts.  

What do you think Apple seems to weather economic turmoils better than its competitors?  It is just the premium brand, its dedicate fan base, or it's something else?