Tuesday, April 10, 2012

Carriers Struggle To Regain Control Over Handset Makers, Starting with the Apple

The future of mobile is about control.  Even as Apple, Google, RIM, Microsoft, and a few others battle for control of the mobile hanset market, it’s only a smart part of the larger wireless domain in which there are dozens of other companies struggle for the upper hand.  We’re talking about control.  With the right control, the winners get to tell not only end-users what they have access to but has the ability to dictate to others how they can interact with the customers.

This is why this post from a Wall Street analyst skews the picture.  A revolt against the iPhone?  Not quite.  Rather it’s an attempt by carriers to wrestle control they previously had over the handset makers.  With the popularity of the iPhone and Android devices like the Galaxy, companies like Apple and Samsung can dictate terms to the carriers.

And this had been a big alignment in the balance of power in the wireless realm that had previously favored carriers.

I’m not advocating that one company win over another.  Too much influence concentrated in the hands of a few isn’t good for us mobile warriors.  However, historically, wireless providers have never been our friends.

So, at the moment, with a due respect to Wall Street analysts, they’ll have to excuse me as I continue to root for Apple, Google, Samsung rather than AT&T.

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