Apparently, a hair-cut more than a third of US high school students have the iPhones. That's an astonishing high number. Apple only recently reached 30% of installed base in the US after the release of the iPhone 4S.
There are a couple of comments worth mention.
Could something be wrong with this? Here's why I believe so. iPhones are pretty expensive and so are the plans. I can't do the 200 MB of data per month. I don't know how these kids are doing it. If this is true, they've learned a great deal about self-control.
Now, if the information is correct, I reckon it's the apps that are attractive to the students. After all, app discovery is a pretty important part and so far, Apple does have an advantage here over competing platforms. Google Play just came out but when it comes to discovering social apps or ones they can use for schools, the students could have a better time finding what they need.
Then there's the issue of peer pressure. My high school wasn't big on $200 Nike shoes but there were kids that wore them. But as I understand it, having an iOS device is a status thing in China. Maybe it's a bit of a stretch but the clique-ish teenage environment like a high school do mean that this sort of conformity. After all, if high school when we explore who we are and experiment with life, frankly, Android devices are much more friendly for customization than any other platforms.
Last, maybe there is also the element of students using their iPhones to aid in their studies. I know I use it for studying even now and had I had an iPhone in high school, I'd use it to do everything I can (short of cheating) to put myself ahead in the competitive world of applying for college.
Still, the fact that 34% of high school students is a surprising high number. I'm sure the free 3GS model and the $99 iPhone 4 helps a lot.