Wednesday, July 25, 2012

Social: Foursquare Goes After Mobile Users With Sponsored

Source:  MacworldTheDroidGuy.

Looks like Foursquare is finally making a move to monetize all the data from the check-ins I've helped them amass.  Well, actually, not just me but twenty million mobile users who use the Foursquare app for the Android devices and iPhones over the years.  And this is a winning strategy that is more potent than anyone, even Twitter, has been able to come up with.

Exactly because of two things:  location and user willingness to share with Foursquare.

See below from my Facebook app.  This what what Facebook lamely came up with.

That's right, sponsored likes that I am never going to click on.  It's just awfully lame.

On the other hand, Foursquare's more social and mobile network offers a more targeted and potentially fruitful sponsor integration that gear towards mobile users who will actually be able to see value in the recommendations and ads - exactly because mobile users are "mobile" and will go places.

Twitter has had some success with its revenue model and Facebook is slowly down but it looks like Foursquare could be on to something there.  This is something not even Google can duplicate at this time.

I'm sure all will be watching Foursquare to see how successful local businesses find this opportunity to be.  One thing I like to see from Foursquare is the ability for sponsors and businesses to gauge the successes or failures of its targeted campaigns.

And Foursquare's link to Facebook as well as Twitter would help as well.  It'll be interesting to see where this is headed.  I've already used Foursquare check-ins to help me to some 15% off at Souplantation each time I visit.

Foursquare's new feature will benefit users because of its relevancy and proximity to a business.  Say I like Mexican food.  I would to see opportunties and deals based on where I go from Foursquare and its partners.  However, I wouldn't want to see salons and other businesses bombard me with things that I care nothing about.  And Foursquare will ensure this.

I definitely check in from time to time and am willing to give up a small part of my privacy if I get deals out of it.  This is definitely more beneficial to mobile users than Facebook's lame "sponsored likes".

When I first started using check-in apps likeFoursquare, I envision opportunities for users to explore and benefit through deals while helping businesses connect with them.  And it looks like it's happening.

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