Star Trek Into Darkness Out on iTunes - Before DVD/Blu-Ray

Didn't realize this when I downloaded my copy last night but apparently, my copy of the latest Star Trek movie, Into Darkness, was released on iTunes even before it went on sales as a DVD copy. Blu-Ray even. Weeks before release on physical media.




This was both a surprise and a sign of things to come. And it makes sense the more I've had time to think about it.

Digital distribution is the future whether retailers and consumers like it or not. In fact, I have not bought any movies on DVDs for years now.

More than that, we may also see a realignment of the whole movie making and viewing experience as companies, especially Apple, continue to push the bounds of the whole viewing experience.


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