Apple, American Express, Mobile Payment: Twenty Five Percentage Of a Market Isn't Bad If It's the High-End and Profitable
I have been thinking about mobile payment for a while and have been waiting for the day when I can just leave my wallet at home and just carry around with me my phone as far back as I can remember. So far, that day is not even remotely close. But that's the topic for another day. Mobile payment is what is on everyone's mind these days with dozens of efforts to try to get it off the ground including early and continuing attempts to make work with NFC. However, without the support of a few major players like Apple, it's going nowhere. See, Apple has its own vision for mobile payment and we've see a few pieces of this initiative in Passbook and TouchID. Whatever and however the implementation Apple decides to proceed with mobile payment, here's the thing to consider. The iPhone accounts for about 20 to 25% of the mobile market in terms of units sold each year and we don't know if the needle on that will move further up much. Still, 25% of a market ...