Apple Watch Details Leaked To Media To Build Growing Hype Or Really Bad Control At Apple
It's Friday afternoon here in the Pacific Standard Time. The sun is up, the freeways will be clogged for another four hours, and the parties have even started yet. And the rest of the world is well into their weekend. So, it should be a slow news day, right? Ordinarily, Friday afternoons are perfect time to unveil bad news that no one wants folks to pay attention to. So, it's odd that there are plenty news on the Apple Watch that are somewhat positive - longer battery life than expected. As in 25% longer with double the actual usage time ( 9to5Mac ). And this is news leaked to an Apple-centric blog and not to a major news outlet like Bloomberg or the WSJ. Why now? At the start of this post, I had wanted to make you, the readers, decide whether this is more controlled leaks from Apple to build hype through the weekend or Apple had somehow lost control of the flow of information. Only yesterday, Bloomberg shared juicy bits about a few...