Apple’s Philosophy on Products: Finding the Right Balance Between Experience and Technology, Not Making Compromises
How many of us out there want a 5" iPhone? I imagine millions of hands went up. And how about this one. Macbook Air with Retina Display with the same 9 to 12 hours of battery life? Still, millions of hands. And iPad mini with Retina Display? The same thing. Well, you can forget about it for the moment until Apple finds the right balance between providing the best user experience allowable by any technical breakthrough it can bring to the market at the right time. The more and more I think about it, Apple products all fit this philosophy, one that has benefitted users whether its a lowly iPod to the iPhone to the Retina Display Macbook Pro. And balance is something that is taken seriously. However, do not mistaken it for compromise. How does Apple know what that is? Well, imagine Steve Jobs and Jony Ives sitting around tinkering around with different designs and, then suddenly, it just sort of hit them. You just know it. More than just finding the right designs,...