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Showing posts from December 11, 2022

The Tepid Reception for iPhone Plus Should Be A Warning To Apple that 15” MacBook Air May Not Sell Well

 There are a lot of chatter this week about the upcoming 15” MacBook Air that will be added to the 13.3” version currently on the market. Perhaps I’m not seeing it but I am not alone judging by the number of blog posts today about it, a few think that Apple should have gone the other way - a 11” or 12” MacBook Air would be the better route to go.  The question we have to ask is why is Apple making a 15” MacBook Air? And why is it called a MacBook Air? To be exact, the bigger MacBook Air will have 15.5” which is a mere half in from the 16” MacBook Pro. Apple probably believe that people who want a bigger screen but are not willing to pay for the professional specs will opt for a lower end laptop with a similarly sized screen. Not a bad line of thinking. Except this is the Mac market, not the Windows PC market. I use a 15” Windows laptop for work. I think it came from Costco and cost about $700. The 13.6” MacBook Air starts at $1199. How much would a 15.5” version cost? Let’s us...