Monday, March 23, 2015

Virgin EV Against Tesla, Apple Likely To Go At It Alone

There is plenty of chatter that Richard Branson is up there with Elon Musk as far as space goes but Branson is missing something Musk has and is considering getting into that game:  electric cars.  That in and of itself isn't news.  What I had originally though of, for all of ten seconds, is that maybe Virgin should partner with Apple.  But the more I think about it, the more I believe Apple will likely go at it alone - no deals with Mercedes, MBW, Telsa, or anyone else.

After all, the most likely partner Apple is likely to go with is Telsa and we already know from the poaching war that it is not going to happen. 

However, Branson's entry into the high-end electric car market should be a welcoming move for auto lovers.  Competition.  And that is what Telsa lacks even as it continues to innovate.  And while a Virgin challege is good, it won't be like the kind of competition and disruption that Apple can bring. And the Apple way is what will likely end up with Apple doing it on its own.

Imagine in 4-6 years when Apple, Telsa, and Virgin's electric cars are all going up not just against one another but the offers from traditional auto makers like BMW - beautiful sleek and fast cars that run 400+ miles on one charge powered by a green power grid. 

Of course, for a fact, only Tesla and BMW are major players in the electric car market.  Apple's entry is still just a rumor and there is just as much as chance as we'll see an Apple car as likely not.  Short answer is no one knows despite all the smoke from Cupertino. 

As for Virgin, Branson's musing about Virgin's entry into the auto market are just a few off the cuff comments.  Nothing more.  Not even a whiff of smoke.

But we can dream of the possibilites, can we?

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