When the mobile phone companies owned every aspect of their customers' experiences, it was a blissful world. They get to maximize their investment, squeeze every last cent out of their customers, and hardly had any competition. Along came Silicon Valley, and the struggle continues to this day over the mobile experience which has largely been revolutionary. So, what else is new when telecoms complained about Whatsapp, a $20 billion buy by Facebook, that continues to be one of the top go-to app for messaging and voice calls.
Here is the real news alert: telecoms don't like Skype, Facebook, Google Hangout, iMessage, Line, and any dozens of messaging and voice apps that exist. No longer can companies charge 10 cents per message or charge users a monthly allotment of texts. No longer are voice calls metered (most plans anyway).
And here is the shocker to come: mobile payment. More control will be wrestled away from telecoms and the users will have more choices over how they pay for apps and products. And telecoms will continue to devolve into the dump pipes that they deserve to be.
All of this is their own doing. Had they treated users better and at more reasonable prices, users would not be looking elsewhere for apps and services as much as we do today.
If anything, telecoms should promote competition on their platforms that encourage usage. Continue to innovate in ways that they can. The best ways they can. That is how they can best serve us. And yes, we may even one day learn to appreciate them.
Saturday, February 20, 2016
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