Tuesday, April 5, 2016

New 12" MacBooks Coming Soon?

Like many of you, I am eagerly waiting for Apple to release the new updated 12" Macbooks.  It's been more than a year since we have yet to see anything new on that front.  However, with the extended sale going on at Best Buy for the 12" Macbook, there is a slight glimmer of hope that we might see an update sooner rather than later in June when Apple holds its next event, the Worldwide Developer Conference.  For weeks now, Best Buy has been pushing out the 12" Macbook with a $300 discount. 

What is more interesting is that for the low-end model, only the gold is available while the silver is the only model at the higher price.  It's worth monitoring some more over the next week or so.  A check at other retials showed that they have some models in stock while Apple's own online and retail stores does not seem to have any shortages.  However, checking other models like the Macbook Airs similar situations where there are certain models that are no longer on sale.

It does mean that we could be looking at a refresh of the Macbook line sooner rather than later.  Personally, I don't buy the speculation and rumor that Apple is waiting for the WWDC in June to unveil the new Macbooks.  Perhaps, if there is a new Mac Pro, that might be the venue to do that.  Apple has not always release new Macs at the WWDC.  It's rare that it happens.  My guess is that Apple wants to allow more time between the just released 9.7" iPad Pro and the future release of the new Macbooks so that the iPad Pro can have a window of a few weeks to itself to take off. 

And this does make a lot of sense.  Apple has been trying to stem the dwindling iPad sales for many quarters now.  Given that the iPad is the computing platform of the future that Apple is betting on, it's crucial that demand for the iPad is strong.  A couple of quarters of increase sales could go a long way in easing concerns of both Apple brass and Wall Street. 

So, I'll be waiting for the new Macbook update whenever that is.  But I'm hopeful that it'll be a shorter wait than most anticipated. 

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