At this year's Worldwide Developers Conference (WWDC), Apple is set to unveil major upgrades to its virtual assistant Siri. These enhancements will integrate the company's own advanced AI models across all of Apple's operating systems - iOS/iPadOS, macOS, and watchOS However, Apple remains committed to its walled garden philosophy and curate AI experience for its users.
Right now, there is no indication how Apple plans implement its AI chat version. There is no indication that Apple is planning any chat feature like Gemini or ChatGPT at all.
First, a short history about Siri - it was introduced in 2011 along with the iPhone 4S. It has gained popular and use over the years with different iterations. While it has improved over the last twelve years, for many users, the usefulness and responsiveness of Sir has felt it a "once step forward and two step back" experience.
The hope among Apple fans and investors is that Siri in 2024 will be vastly improved. It may well be but it'll be. However, Apple will not open the floodgates to allowing users to freely choose between competing AI providers. Instead, all queries and AI processing will be streamlined and vetted through Siri. This gatekeeper approach ensures Apple maintains its firm grip on curation, privacy, and the overall user experience.
Under the hood, Siri may leverage multi-source AI models and knowledge bases. This approach has been taken by Apple in the past and may allow Siri to function better and more useful and return Apple to its "it just works" approach.
There are a couple of things to consider when it comes to Apple regarding AI. Given its history, any improvement to Siri beyond what Apple will unveil at the WWDC will take time. Apple likes to let things simmer over time. And other consideration is that we simply have no idea what direction Apple mean to take its AI initiatives. Whatever AI models ChatGPT, Microsoft, Google, or anyone takes, Apple's approach will likely be different.
At the end of the day, it will be the kinds of results that are delivered that matter. Other models might offer better access to information without a lot of rules and limitations. Apple might take AI in another direction - access is limited but offer better results.
So don't expect Apple to give users a choice of Siri, ChatGPT, or Gemini like they do with search engines on Safari.
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