Monday, March 30, 2009

Macbook Mini: Love It But Hope It's Not True


Is this Apple's netbook? I've always said On Apple will not traffic in rumors but I'm making an exception here. You'll understand why in a bit.

This image was part of a post from Gizmodo.

For weeks (months) now, tech pundits and bloggers have begged Apple to release a netbook. Wall Street have preached doom for Apple because of the opportunity Cupertino is missing in the netbook segment of the laptop market.

Steve Jobs said the iPhone and iPod Touch was Apple's answer to the netbook. More recently, Apple has stated that they've go ideas on where they want to go with their answer to the netbook but has not commited to anything.

Let me just say I hope it's not what we're seeing in the Gizmodo post. Honestly, it's beneath Apple's reputation as an innovator. Don't get me wrong, I think there is a market for Apple with a $900 laptop but not as an answer to the nebooks in the market.

I'm still of the opinion that Apple's answer to the netbook will not be a netbook.

According to the post, this laptop (that's right, it's a laptop, not a netbook) will sport an Intel Atom and NVidia 9400M. It will also have a 10" screen with generous resolutions. What this is is a Macbook Air mini. If that image and specs are real, it's likely an extension of the Macbook Air rather than Apple's answer to the netbook market. At $900, it satisfies folks who thought the 13" Macbook Air was too big to their liking.

Will folks be interested? Sure. I think there is a large market for a MBA mini. A big market. And for folks looking for a netbook answer from Apple, keep waiting. This ain't it.

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