Wednesday, February 23, 2011

Apple Verus Those Who Would Sell Our Information "To Serve" Us

Here is a good post on what the real issue, like I've been saying, is about with respect to Apple's subscription plan. Again, it's not about the 30% cut which Amazon and Google (the 10% cut is from Web subscribers, not in-app purchases - as far as I know, Apple doesn't plan to charge publishers for Web access) all fully plan on partaking.

At first, I was perplexed by the lack of defense from Apple and its defenders. I think as Apple stayed silent through much of the firestorm about nothing (which was absolutely brilliant), Apple gave folks nothing new to write about.

And many Apple supporters probably thought Apple's rates were harsh as well. That would explain the silence at the start. But as time passed, I started to see posts that genuinely examine the issue and many began to realized that Apple was not unfair. If anything, it was once again change how things were done.

No longer would publishers freely acquire user information and sell it to the highest bidders. And that is what all the angst is about.

And again, this post explains everything in plain English.

More at Counter Notions.


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