Wednesday, April 13, 2011

Apple Puts Mobile Movie Studio Within Reach of Average Joe

With a prosumer camcorder, you can now make a relatively Hollywood looking movie.  But you'll still need a computer and the right software to put all your video together into a final product.

The prosumer camcorder has been relatively affordable now and Apple has just made it even more affordable to set up your own studio with the new 64-bit Final Cut Pro X coming in at just $299.  I don't know about you but I think it's an awesome deal down from the $999 that it used to cost.  

What's pretty awesome is the background rendering that is now possible.  Not just that, the new FC can offload some tasks to the GPU, giving the app greater performance and faster workflow.

I think the Final Cut Express was coming in at $299 to begin with.  

Why is Apple low-balling the software price?  To sell Macbook Pros that now come in quad-core variants.  Just as iTunes is there to help Apple sell iPods, iPhones, and iPads, I am beginning to believe that Apple will use its software library to help sell Macs and services.

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