Apple Release Apple TV, Over WiFi - So Why Not Other iOS WiFi Updates?

I caught wind of the update that Apple posted for the Apple TV.  Ordinarily, I don't pay too much attention to it unless it about new features.  Bug fixes don't concern me as much.  However, I noticed that you don't need to unplug your Apple TV and plug it into your Mac or PC and update it via iTunes.

You can just apply the upgrade directly via WiFi.  So, why can't we do this yet with the iPhone or iPad? Or my iPod touch for that matter?

Anyway, hope this feature is coming and soon.  I really don't like to have to wait until I get home just so I can sync my iOS devices first before applying the update.  I reckon the NC data center has a lot of capacity and I hope over-the-air data storage is a part of that.  

More at Macworld.

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