More Companies Use HTML 5 To Bypass App Stores – Amazon And Vudu

Just yesterday, I wrote about Facebook’s HTML 5 push that they were developing and why webapps offer some pretty compelling advantages to mobile users.  And it’s significant to today’s two major webapp news.  First let’s go back to 2007 when Apple introduced the iPhone for a moment.

On the original iPhone, there were very few apps outside of Apple’s own and certainly no app store.  It was only when the jail-break community that got in on the action did we have dedicated apps.  Then a year later, the app store took the mobile world by storm.

To make the story short, Apple to this day has tight control of the app store.  And certainly, started enforcing a policy that require apps that sell services or content to remove the “buy” button or face giving Apple a 30% of the cut.  So, companies what came naturally to protect their profits – innovate.  Sometimes it works, sometimes, it doesn’t.

What does some companies do when restricted by Apple?

More at Clouding Around.