Yup, the difference between Apple and Samsung is very dramatic. Actually, the different between how Apple markets its iPhone and iPad and how Android device makers market their devices really shows with their mobile vision.
Here is one commercial from Samsung that debut yesterday along with the NFL games.
And now, here is Apple's latest iPad commerical, called "Learn".
Obvously, they are both pretty successful in what they do. But you cannot discount how Apple sees its products and how it can be used and how Android device makers see their products and who are they market them to.
Source: Android Guys, Apple.