Tim Cook's New Apple Confirmed to Blog That It's Charitable Program Is Real - Glasnost In Cupertino?

Interesting post about today's move by Apple to match charitable donations given by employees.  We already talked about that today.

What's interest as 9to5Mac pointed out is that Apple's PR confirmed the legitimacy of the information to a blog site.  

If this is Tim Cook's new Apple, I like it.  Stil, Tim, don't make it too easy for us either.