This is the third day in a row that I've had to write about this. RIM's Blackberry outage has now extended to North America (Reuters). What exactly is going on here?
Yesterday, we were told that it had to do with a corrupt database and the failure to switch to a backup. Fine. So make that switch already, RIM!
I'm not a Blackberry fan but as the number three platform with a loyal following, they really are not doing much to give the throng of its fans something to work with. At this rate, there may not be anyone left to buy the QNX superphones when they eventually make it to the market.
Just about everyone, pundits, analysts, bloggers, all are saying this could not have come at a worst time. I'm seriously not looking forward to the next financial earnings call between the RIM CEOs and the analysts. I'd say the Wall Street guys take it to them and really ask difficult questions and don't buy the BS that'll be handed out.
Maybe I'm naive but I think despite this, RIM can still turn it around. But it has to really really take a hard look at its core and get back to what made Blackberries so popular and an indispensable mobile tool.