Saturday, April 14, 2012

Apple Should Punish AT&T But Won't

I like for Apple to find a way to punish AT&T.  It's not likely to ever happen.  Apple does what it does which is to make the damn best device it can.  It doesn't spend a lot of time worry about what Google, Microsoft, or the carriers will do.  However, for AT&T to try to push Lumia 900 over the iPhone after Apple's iconic device revolutionized the wireless industry and gave AT&T years of profit, it simply doesn't sit well with me.

However, Apple probably won't.  However, Apple can continue to come out with the best damn iPhone it can make.  Cook, Ives, and the rest of the designers and developers can continue to build the best damn device they can and continue to dominate the smartphone sales over at AT&T and charge them the premium that the iPhone commands.

If Apple does exact any kind of punishment, it's likely through services and the iOS ecosystem that continues to make carriers irrelevant.  I don't know what future devices and services Apple is working on but I figure it'll try to expand into other services, maybe even more video options and expand on iTunes music services like Match.

By expanding and strengthening its ecosystem, Apple will continue to make the iOS devices even more important in our lives.  Maybe, that'll be punishment enough against AT&T.

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