This is it. As viewing patterns change and new technologies to distribute media comes online an become more popular, media companies and traditional distributors grapple with this reality. And they know that if they don't adapt, they're going the way of, well, you can pick the analogy yourself. LA Times is reporting that Dish Network has dropped AMC channels just as a couple new shows were about to be broadcast.
Regardless of the politics, greed, or whatever makes media execs tick, this is an opportunity for someone to come in and disrupt things and change just how we viewers can get our favorite channels or shows without having to subscribe to a package of channels and shows we're never going to watch.
I put the onus on Apple, Amazon, and Google but I'm not sure they're going to go about this as we would like it. Honestly, I think the shows and movies on iTunes and Amazon are still too expensive for me to buy in bulk except for a few shows I really like.
Perhaps, it should be the providers like AMC that should look distributing shows to viewers without the traditional cable and sat companies.
This is an incredible opportunity for these tech giants to encourage more cutting of the cord. There is an assortment of business models the tech companies and content providers can work out to make this happen. As it is now, it isn't working given the increasing number of cord cutters. Millions probably.