Apple is donate about $8 million dollars to the Sichuan region of China that was hit by a major earthquake. On top of that, it’ll also be donating devices to schools affected by the disaster. It’s a PR move. It’s also a good move. And Apple is letting the Chinese know about it.
However, knowing the leech mentality of the Chinese government, they’ll find some way to discredit the help from Apple and other foreign entities by suggesting it was inadequate or something worse while playing up domestic help that may not even come close. This kind of myopic focus on national pride has already shown signs that it is wearing thin on the masses.