Since Tim Cook took over for Steve Jobs, what we have seen at Apple is quarter after quarter of growth. It’s insane what Tim Cook has achieved. And he has the advantage over other CEOs at competing companies in that he worked under Steve Jobs. No matter now you look at it, I’m sure some of the reality distortion magic has rubbed off on Tim Cook.
And despite the fall of Apple’s stock price, the reality is that Apple as a company has been dominating every market that it has a product in in terms of profitability.
In the immediate aftermath of Apple’s latest earnings result that came out on Tuesday, we can safely say that Apple continues to be in good hands under Tim Cook’s guidance. He has learn and grown. Case in point is the iMac fiasco which he owned up and said that he should not have announced the iMac back in October of 2012 when Apple just was not ready to ship yet.
No CEO at any other company would do this. Think, folks. This is huge! Never will you see the CEOs of Google, Microsoft, HP, Dell, or Samsung own up to their mistakes. Because of this, Apple fans and investors can proudly declare “In Tim We Trust”.
Going forward, we can look at Tim Cook’s management in this matter. Software and hardware development will continue hand-in-hand smoothly given the changes in personnel last year. Ives will have all the room he needs to make the best product he can design.
And products will be launched when they’re good and ready and they’ll be good and magical because the are products that Apple’s liberal art influenced programmers, designers, and engineers would want to make for themselves.
Tim Cook hinted no new products until fall of 2013 and into 2014. He doesn’t want to rush things. When the timing and the right technology is at hand, he'll pull the trigger. He already projected Apple's 5" iPhone. Until trade-offs are addressed, Apple will not release it.
There will be short term pain in the stock market. A lot of distractions but he’ll do his best to shield the rest of Apple, the Apple that as a company is doing well, from it all. He’s already promised to give back $100 billion to investors.
Also, Steve Jobs’ vision for Apple’s place in the living room will continue to evolve as the whole iTunes ecosystem is augmented with new deals from content owners. Apple TV will eventually graduate from hobby to being a major pillar in Apple’s strategy for mobile and home entertainment.
Meanwhile, Tim Cook will also be laying the ground work for the future in terms of supplies and manufacturing. He’ll make nice with the corrupt Chinese government and continue to make inroads into India to grow Apple’s markets there.
All the while, Apple will push into new markets. Take this week’s iBeetle which provides us with a taste of what Apple’s plans are for the automotive industry. Will Apple make a car or just be happy that cars in the future will be iOS ready? No one knows for sure and Tim Cook and his team will evaluate and see now the market evolves. Maybe Apple will be just fine and happy with drivers bring their iPhone into their car to act as the vehicle’s brain or maybe Apple will see something no one else has and get into the market with its own Jony Ives designed vehicle.
New products with no compromises, growing ecosystem, new markets, continuing search for markets to disruption. That’s what Apple will continue to do. It was like that under Steve and continues to be the case under Tim.