If I own a business, and it would not matter any kind, that caters to services or interaction with customers on a daily basis, I would make it my mission to see to it that I cater the mobile warriors. It'll serve to make my life (and employees's lives), customers'' lives, and the services better over all.
I started thinking about this as I sat here at a local car wash. Free WiFi is great. However, I think they can take the next step and over other mobile incentives.
- Being able to use Google Wallet would go a long way to help mobile payments and cut down on the need for a full service cashier. Use a service like Square also makes sense.
- Cut down on paperwork and offer receipts to be emailed or sent to a dedicated app for the business.
- Offer added services or incentives through something like iPhone's Passbook.
All of these mobile options, and there are plenty over ways to use mobile to expand a business and outreach, could be a good differentiator in the current economic environment we are in. It does matter if you're a national chain, a mom-and-pop cafe, or a stand at a local shopping center, offering a mobile abilities to conduct services and transactions mean that the business is offered a place on mobile users' smartphones.
On top of that, a a business owner, I want more of my costumers who are savvy with the fast changing and trending mobile market. It means they're young, smart and educated, and have more money to spend.